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Zhejiang International Studies University

“Wegoffice” Set off a New Strategy of Selling Fruits

Daily Business Focused ZISU students’ Entrepreneurship

 

Daily Business reported the entrepreneurial story of Qu Chunxu, a student form ZISU with the title of “'Wegoffice' set off a  new strategy of selling fruits” on May 11.

 

Abstract:

 

Qu Chunxu, Identity: student of ZISU; Company: Hangzhou Zaixu Network Technology Co., Ltd.; Start time: one year ago.

 

When a variety of consumption demand in our lives could be met through a computer and a cell phone, college student Qu Chunxu found that application of Internet among daily necessities consumption such as fruits and vegetables lagged behind many other products. Thus he came to the idea of combing fruits and Internet, and set off a new strategy of selling fruit. He named his new project “Wegoffice”, whose Chinese name covered three aspects of uniqueness, vitamin and service with a smile. Qu Chunxu combined online independent branding with offline advertising to create a health management system for urban white-collar workers, with product and service as the core concept.

 

……

 

For Qu Chunxu, entrepreneurship is the dream as well as the power to struggle, in his Moments, there is a passage read like this: I am afraid of those entrepreneurs, because they can have a heated dispute for a whole day for the design of a little button on the product page and correct the bug at 2 o’clock a.m.; I am afraid of those entrepreneurs, because each of them has a stage, on which they are always the main character, though some may be small and have only a few audiences; I am afraid of those entrepreneurs, because they needn’t to calculate how much will they pay as the cost of being late, and they will not complain the unsmooth and boring day; I am afraid of those entrepreneurs, because they know their dreams, though they will make mistakes for the dream, they will correct it and become stronger and stronger in the long run ……




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